Wholesale
Zbraně a střelivo Šubrt (ŠUBRT cz s.r.o.) offers a comprehensive wholesale portfolio tailored for resellers, e-commerce platforms, physical stores, and specialized hunting and shooting retailers. Our range includes over 20,000 products from renowned global brands, with more than 8,000 items regularly in stock.
We are the exclusive distributor of brands such as Freyr & Devik, Venator, Rypo, Kral Arms, and Rio Ammo, and the official distributor of world-leading manufacturers including Swarovski Optik, Leica, Hikmicro, Helikon-Tex, Vector Optics, ATN, and many more.
Wholesale B2B E‑Shop
To streamline the ordering process, we operate a dedicated B2B e‑shop at b2b.subrt.cz, designed for wholesale customers. The e-shop is available in both Czech and English, supports purchasing in CZK and EUR, and provides shipping to 16 European countries.
 |
 |
 |
| Selected Products | Special Wholesale Promotions | Clear Pricing Display |
| Only items available for wholesale are listed. | Promotions tailored exclusively for B2B partners. | Instantly see wholesale (VOC) prices with VAT, MSRP (MOC), and discount margins per product. |
 |
 |
 |
| Categories & Brands | Secured Access | Real-Time Stock Information |
| Easily browse using search, product categories, or by brand from the homepage. | The e-shop is password-protected and only accessible after login. | Real-time inventory updates for each product – no more outdated Excel price lists. |
 |
 |
 |
| Instant Price Update | Online Ordering System | Copy & Download for Your Website |
| All price changes and promotions are reflected immediately. | Place orders directly through the e-shop — no need to email your order. You can also track your order and shipment status. | Easily copy product descriptions and download images for use on your site (Note: This feature will be disabled on the retail e-shop from July 1, 2024). |
 |
 |
 |
| Personalized Discounts | Product Manuals & Marketing Materials | Product Feed |
| Custom pricing and terms per brand are automatically displayed for eligible partners | Download product leaflets, datasheets, high-resolution images, and user manuals. | Optimized product feed including only items available for wholesale. |
Benefits of Wholesale Partnership
- Individual wholesale pricing and terms for registered partners
- Consignment sales – possibility to receive goods on consignment (individual items or bundled packages)
- 14-day invoice payment terms for approved partners
- Ongoing advertising campaigns in print and online media
- Option to feature your store in our interactive dealer map
- Access to a comprehensive cloud library of promotional and technical materials
How to Become a Wholesale Partner
To become a registered B2B customer, visit b2b.subrt.cz.
Registration is handled manually — after submitting your company details, please allow time for approval. We will contact you if additional documents (such as a firearms license) are required.
If you have any questions, feel free to contact us at zbrane@subrt.cz.